In today’s world where social media dominates and defines everyone, both as a person and as an employee, sites like Facebook and Instagram are certainly considered when investigating a prospective employee’s online identity, but none are as useful as LinkedIn at establishing and maintaining a professional presence in whatever business community you choose to work in. According to its own website, “LinkedIn is the largest business-oriented networking website geared specifically towards professionals. It has over 500 million members in over 200 countries. A professionally written LinkedIn profile allows you to create an online professional brand which can help open doors to opportunities and networks that you may not have been aware of without the help of social media.”
This means that if you want to work almost anywhere on planet Earth, make connections that will further your career, or merely keep up with the comings and goings of others in your field, you must have an up-to-date LinkedIn profile. There are many benefits to doing so.
Visibility to Professionals Looking to Hire
Much in the way that your resume is a concise overview of your accomplishments and abilities, LinkedIn is the online business version of a personal ad…but instead of a romantic relationship, you are looking to make the perfect professional connection. LinkedIn is a big believer of the “personal brand” and provides tools to help you sell yourself as a valuable, competitive product. That is why your profile information needs to be as current as possible. When a recruiter or hiring manager puts your name in a search engine, you want them to find a thoughtfully constructed LinkedIn profile that informs them what you bring to the table should they hire you.
Potential Recruitment at Any Time
One of the great aspects of LinkedIn is that if you have a great profile, you don’t even have to be looking for opportunity to find you! Companies use LinkedIn to actively seek out candidates to fill their positions based on qualifications and on whatever their specific search criteria is. You may have a job you love or one you merely tolerate, but it never hurts to be asked to the dance, as they say. Who knows what prospect may be opened to you by simply keeping your LinkedIn fresh and current?
According to Jobcast, over 93 percent of companies use LinkedIn to reach out to new talent. Now imagine what a handicap it is for the over fifty percent of job seekers that don’t even have a LinkedIn account! Likewise, only about 36 percent of all professionals looking for work even have an account, and of them, many don’t even bother to check in on a regular basis! Clearly, there is a disconnect, and it behooves everyone, employed or not, to use their LinkedIn account as the tool it can be when looking for a job, or if you are looking to hire, find that perfect employee.